For Paradromics, I developed a brand mark rooted directly in the company’s core function: capturing and recording brain signals. The circle represents the neuron — humanity — while the square frame suggests the technological interface, expressing a deliberate balance between organic life and engineered precision, and Paradromics’ ambition to remove the barriers between thought and reality.
Beyond the identity system, I built two custom Three.js tools: an interactive neuron-field generator that transforms uploaded imagery into neural-inspired compositions, and an animated brainwave gradient engine that brings motion and signal visualization into the brand’s digital ecosystem.
For Moxie Homes, the brand mark takes the form of a dynamic “M” that doubles as a house, capturing the core idea of pre-built homes that still feel custom. The mark shifts between four variations, reinforcing flexibility over cookie-cutter repetition.
That same thinking carries into a layered grid system that is equally adaptable. Built on a soft, natural palette, the layouts combine close-ups of materials and furniture with architectural renders and landscaping, structured but warm and curated rather than templated.
Maven Creative Creative Cocktails was an end-of-year client gift that also functioned as a portfolio piece. The project included developing 13 unique cocktail concepts, each connected to the client’s brand. From art directing and photographing each shoot to designing and laying out the book, every detail was completed within a one-month timeline.
Jupiter Supper Club’s visual identity draws from the rich legacy of Jupiter Mars, the owner’s great-great-grandfather and a former slave who served in the Revolutionary War. The logotype is inspired by a typeface featured on the cover of a book written by Jupiter’s son, James, about his life. Housed in a building from 1875, the Supper Club’s branding reflects this profound history through thoughtful style and type selections that honor its heritage.
Blockchain Creative Labs bridges the gap between creators and their audiences through blockchain technology, fostering direct and meaningful connections. The logo represents this relationship with two interlocking “blocks,” symbolizing the bond between artists and fans. The design also features a subtle blurring effect, reflecting the decentralized and fluid nature of blockchain technology.
Etira is a Dallas-based biotech startup working to transform cancer treatment through therapies designed to target and destroy cancer cells across mutation types. The brand mark draws from the idea of a sunrise, symbolizing a new beginning in the fight against cancer and the hope that comes with meaningful scientific progress. Radiant lines extend outward to reflect both light and perspective, capturing Etira’s belief that breakthroughs require a fundamental shift in how we see and treat disease.
Hivecell is a localized, scalable, and modular computing solution that offers a cost-effective alternative to traditional cloud services. To reflect this modularity, I designed a logo made up of nodes that can shift and scale, visually representing the flexibility and adaptability at the core of Hivecell’s approach.